Know your audience According to a study conducted by Ahalogy and AcuPOLL Precision Research, Inc., Pinterest is largely used by women, mostly “Millennial Moms.” If your typical customer demographic is predominantly male, your marketing efforts would probably be better spent elsewhere. But if your business caters to women between the ages 15-29, you should consider …
When your employees seek your IT security staff’s help to fix their personal computer (PC) problems, it’s often perceived as a productive use of everyone’s time. After all, employees must have working computers and IT professionals are expected to resolve any technology issues. What doesn’t get acknowledged, however, is that instead of troubleshooting technical problems, …
The NOAA forecasts 11 to 17 tropical storms in the Atlantic, the Caribbean Sea, and the Gulf of Mexico. Hurricane season has officially begun and is expected to last until the end of November. The four allegedly active hurricanes are presumed to be Category 3, 4, or 5 on the Saffir-Simpson Hurricane Wind Scale (Category …
When working with web platforms like WordPress, there are three letters that induce anxiety in any business owner: SEO (search engine optimization). It’s one of the most confusing aspects of running a modern business, and web apps that rate your SEO with no more than a red or green light don’t make it any easier. …
Google paid a settlement fee of $7million for unauthorized data collection from unsecured wireless networks in 2013. While their intention likely wasn’t theft, many disagreed and called them out for Bluesnarfing, a method most hackers are familiar with. What is it? Bluesnarfing is the use of Bluetooth connection to steal information from a wireless device, …
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