If you want to reach more potential customers, nothing beats creating a video to market your products and services, your brand, or your core business values. Here are seven types of video content you can take advantage of to appeal to your intended audience. Business introduction or behind-the-scenes If your company lacks an online presence, …
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Data is valuable to business, so it’s bizarre that some companies don’t have a proper data backup strategy in place. Organizations of all sizes — including yours — need to be proactive when backing up their data. Here are four of the best backup solutions in the market for your consideration. USB flash drives USB …
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Customer data offers an insight into information such as customer demographics, behavior, and preferences, enabling businesses to create quality products and positive experiences that will cater to their client base. But it’s not enough for a business to collect customer data — it must collect data that is useful and relevant. Here are some of …
A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards provide you an overall view of how your business is performing. Here are some uses of dashboards in real-life business situations. Marketing insights An organization’s marketing department analyzes a significant amount of data from various channels. Whether …
Before, hiring specialists to analyze business data entailed costs that only large companies could afford. This was one of the reasons why small- and medium-sized businesses (SMBs) were hesitant to implement business intelligence (BI). But times have changed. SMBs now have access to a vast range of business tools that can improve data management processes. …
As a business owner, you know that gaining and growing a solid base of loyal customers is crucial to the success of your venture. Therefore, the effectiveness and reliability of your customer relationship management (CRM) system will determine how far your company will go. Imagine buying a product, and it breaks the first time you …
No business continuity plan is perfect. Each plan has risks that can result in your business’s failure if not taken into account from the start. But don’t blame it all on your managed IT services provider (MSP) — often, a system’s design has loopholes to start with. Let’s take a look at some of the …
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Businesses that take advantage of innovative technologies often come out better equipped to compete as they grow. This is why many companies are continuously seeking innovations that improve operations and reduce costs. Small businesses like yours can take advantage of new tech too — just follow our tips. Be an early adopter One of the …
Over the years, marketing automation has become more accessible to small businesses. Thanks to innovative cloud solutions, large and small enterprises can reap the benefits of automating tedious marketing tasks. Here are a few advantages to automating your small business’s marketing efforts. Inbound lead assignment When you have phone calls, emails, and meetings piling up, …
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